The Moral Sandbox of Media Entertainment
Monday, November 17, 2014
11:30 a.m. to 12:45 p.m.
280 Park Hall (map), UB North Campus
Brown bag lunch; light refreshments provided.
This is a free event, but registration is required (see below) by Friday, November 14.
Matthew Grizzard, Ph.D.
Department of Communication, University at Buffalo
The ability of entertainment to influence the morals of its audience is an indelible idea, the origins of which can be traced to the writings of Socrates and Plato. The twentieth century saw a flurry of research designed to catalog the deleterious effects of movies, comic books, television, popular music, and video games. Much of this research was focused on conceptualizations of morality as defined by social convention and the consumption of media entertainment as a form of dysfunctional behavior. A recent line of media entertainment research utilizes dual-process models of moral judgment from moral psychology to explicate processes related to how real-world morality and the pseudo-reality of media entertainment interact: Media entertainment forms act as moral sandboxes, in which audiences practice and refine moral judgment processes. The current talk describes this developing line of research with foci on its theoretical underpinnings, promising research findings, and potential future directions for applied research.